In modern day there are endless forms of art. Many people are willing to shrug off works of art because it isn’t “traditional”. Today's world of art can range anywhere from drawing on physical paper to drawing on a screen. Oftentimes it is believed that in order to profit from artwork it takes time and a hit piece, but this is not always true. As shown by Jeff Koons through his Balloon Dog (Orange); this piece is the most expensive work of art to ever sell at an auction. What makes this piece unique is that it was created using digital sources and several digital images to create one. As well as the fact that it increasingly sold as Koons raised the price; before he priced this piece at $2,000 and it did not sell, then he proceeded to raise the price to $5,800. The message within this work of art speaks towards the interchanging world of art and how art continuously evolves throughout time. GIF’s have made their way into the art world seeing as they are digital art; GIFs are highly popularized in mainstream culture and have been shown to be profitable. Not only are GIF’s and digital art the beginning of a new art era but also letting go of traditional values within art.
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